Joy Zhu
General Manager
New Hope Xinhuoyuepin

In 2022 I set up Xinhuoyuepin which is a start-up company focusing on consumer-end prepared dishes. Now it has incubated two new brands, Pre-Gourmet and Jiuxianyiwei, and brought into market the prepared dishes of different occasions, including breakfast, family gathering and daily meals. Believing that good products are king, and keep on looking for "new" opportunities in the “old” food consuming habits and occasions in Chinese families. Bachelor of Arts, Zhejiang University. MBA, Tsinghua University.

Event Introduction
 · 06/14 (Day 1)
FBIF iFood Show · Foodtalks
Hall 17 DH001
Embrace 3R Food
[Panel Discussion] Approaching the Peak, 3R Food Needs A Bit of Creativity

There are numerous regional flavors in China and each flavor has endless variations. Spiceness alone has shown dazzling versatility, less saltiness, sweetness, sourness...When regional flavored dishes, like Fish and Pickled Cabbage, Pig Intestines with Chicken, approach the peak, it is time to go off the mainstream and seek something new.

Link to agenda