Junfeng Che
Plenary Session
Master Kong Beverage

Junfeng Che, born in Hangzhou, Zhejiang, has nearly 20 years of rich experience in FMCG industry, currently serving as a director of KSF Beverage Investment (China) Co., Ltd., Chairman of Shanghai Kangyun Enterprise Management Co., Ltd., Vice Chairman of China Beverage Industry Association, MBA supervisor at Tsinghua University, and EMBA at Fudan University.

Event Introduction
Plenary Session
 · 06/14 (Day 1)
North Ballroom - Hall 18 1st Floor
Global Trends Insight
[Chief Talk] Future Consumption: Recovery, Transition, and Confidence

Consumption prosperity comes from consumers' well-being. Growth of consumer goods companies is driven by their capability of inspiring consumer happiness. What kind of happy life do consumers desire amid drastic changes? What food and beverage companies can do to build a happy life with consumers?

Link to agenda