Xianli Fang
Channel & Supply Chain
Executive Dean of Private Label Research Institute
Vice President of Private Label Shanghai Council

Xianli Fang, served as the director and deputy general manager of Linkshop and the chief strategy officer of a retail enterprise group. He led a team to create an e-commerce project that allows subscribers to lease agricultural land, built first China's time-honored e-commerce alliance, and created a new era of time-honored online operation, with rich experience and industry research experience in retail, e-commerce, Internet, private label and other fields.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Merchandise and Operations
[Panel Discussion] How to Build Differentiated Competitiveness by Cultivating Private Brands?

With the rapid changes in the retail environment, focusing on the essence of "commodity power" has become an important way to achieve differentiation and create unique competitiveness, and promoting private brands is one of the strategic priorities of many retailers.

- How to develop private brand strategies based on the development model of the company and its own culture?

- How to gain insight into category innovation opportunities and develop products that impress consumers?

- How can private brands enter the minds of consumers in a fully competitive environment?

Link to agenda