Xianliang Luo
SONO Food Leaders Summit
Vice President & Member of Strategy Committee
Ries Positioning Strategy Consulting

Positioning strategy expert; Master of Philosophy from Peking University.

Luo Xianliang has rich practical experience in industries including food & beverages, tobacco, alcohol, tea, home appliances, furniture, logistics, etc. He led the team and served companies including Junlebao Dairy, Jinmailang Food, China Tobacco Yunnan, Three Squirrels, Aux Air Conditioning, Deppon Express, XuanJiu, Treessun Flooring, Zuoyou Sofa, etc. He assisted companies in category creation practice and led in the projects including Jianchun Zero-Sugar Yogurt, Zhang Zhi Shi La Cheese Yogurt, Jinmailang Liangbaikai, Deppon Heavy Cargo Express, etc.

Luo Xianliang has strategy and brand management experience in top Internet company and has participated in the process of creating new Internet categories from 0 to 1.

Event Introduction
SONO Food Leaders Summit
 · 06/14 (Day 1)
*Exclusive to SONO CEO Club members, not open to FBIF Forum and Sub-Forum ticket holders.
CC205B - Hall 18 2nd Floor
Strategic Decision Making
The Philosophy of Corporate Value: What to Be, Where to Play, How to Win

No matter how to define the upgrading or downgrading of consumption, the increasing impact of quality-price ratio, as well as the fit between brand value and consumer perception is a trend that cannot be neglected. As leaders, how would you construct the vision and define the distinctiveness of your company? How would you deliver your sense of value to consumers? What actions would you take to formulate a competitive strategy and stand out in the market in the long run?

Link to agenda