Wenzheng Wang
Condiment & 3R Food
Brand Director
Chengming Food Industrial Park

Wenzheng Wang, Brand Director of Luyi Chengming Food Industrial Park Management Company, is responsible for the investment promotion brand, government brand, factory brand, product brand building, and consultation of the park. Specializing in brand marketing for 22 years, focusing on category innovation and brand positioning, he has successively served as chief editor and senior researcher of Sales & Marketing Magazine.

Established in 2017, Chengming Food is a compound condiment enterprise integrating "research, production, supply and marketing". In 2018, it launched the popular product "Seven Tomatoes in One Pot Soup", and achieved a five-fold increase in sales volume in 2020. After two years of accumulation, by focusing on the categories to expand the product line, the “Seven Tomatoes” brand was established in 2022, focusing on compound condiments with tomato flavor, and started a new journey of "selling Oriental tomato-flavored products to the world".

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Beyond Deliciousness: Building Good Business
[Panel Discussion] From Whims to Repurchase: The Journey from Building A Product to A Brand

TikTok, Taobao, private community, offline store...whichever is the path for brands to grow from 0 to 1, product takeoff is just the first step, and the real goal is to win steady repurchases. That is when the brand impact is put to test.

Link to agenda