Qing Lu
Ingredient Talks
Product Director
Jelley Brown

Mr. Lu is currently serving as the product director of Jelley Brown and has more than 10 years of product development experience.

He has worked in two listed companies and served as the person in charge of the product side. He has extensive experience in product development and has covered a wide range of products, including food and beverages, snacks, functional foods, and skin care products.

He is good at using cross-border thinking to position brands and empower products. He has relatively mature practical experience in product benefits and compliance. He has successfully helped a functional food company plan its IPO content and go public.

Event Introduction
Ingredient Talks
 · 06/16 (Day 3)
Explore The Next Star Ingredient
CC201B - Hall 18 2nd Floor
All For Better Health
[Panel Discussion] Trust Crisis of Sugar Substitutes: Lower-sugar Recipes Need to Be Better

Sugar reduction remains a key tone in 2023. However, consumers are scared off by complicated ingredient names. As more brands claim to upgrade recipe with lower sugar content, who will stand out and offer a better choice?

Link to agenda