Sara Wang
Drink Talks
Marketing Beverage Manager

With more than 10 years of experience in the FMCG industry, Ms. Wang is currently responsible for food and beverage innovation at Chr. Hansen, focusing on market opportunities and introducing innovative products based on local consumer-oriented.

She has worked in international renowned market consulting company and strategy department of large retail enterprise, owning rich experience in consumer insight, strategy and marketing analysis.

Event Introduction
Drink Talks
 · 06/15 (Day 2)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
New Interpretation of Innovation
Fermentation: Prying up Another Area of Beverages

More and more fermented beverages are starting to occupy the shelves in Europe and America, including kombucha, ready-to-drink vinegar, fermented fruit juice, etc. The magical fermentation process has given the beverages different nutrients and a rich taste. As keeping healthy becomes more and more important for everyone, fermented beverages have provided a new idea for beverage innovation. 

In China, fermented foods already have a relatively mature market, but the development of fermented beverages is just at the beginning and has unlimited potential. So, how do brands develop products that meet local consumption habits and make more consumers fall in love with fermented beverages?

Link to agenda