Dairy Talks
Snack & Baking
Drink Talks
Alcohol Talks (1 Day Only)
Condiment & 3R Food
Function & Ingredient
Channel Talks (3 Days)
Pack Talks
Marketing Talks
Startup Talks
Tech Talks (Day 2-3)
Plenary Session (Day 3)
 (Day 2)
 (Day 3)
Tech Talks (Day 2-3)
· 6.26 (Day 2)
Reimagine Food
4.2H - Silk Road Hall
The Dawn of AI in the F&B Consumer Market
Gone are the days of intuition and guesswork – artificial intelligence (AI) is no longer a futuristic dream, but the huge power shaping the F&B industry's future. Beyond personalized experiences, AI empowers brands to truly understand their customers at a granular level. Imagine AI, not just as a data analyst, but as a mind-reading seer, revealing the deepest desires and culinary triggers of each individual. Envision chatbots, not robotic assistants, but friendly oracles offering recipe inspiration around the clock. Picture AI-powered flavor prediction tools, not mere algorithms, but culinary wizards conjuring up flavor combinations that ignite taste buds. This is the magic of AI in F&B sector, a scientific marvel waiting to be unleashed. However, powerful "spells" are accompanied with huge potential risks: copyright concerns, ethical dilemmas, data privacy, the black box...all these can be life-threatening pitfalls. This transformative journey demands not just the application of AI technology, but a seamless collaboration between food companies, data scientists, and AI solution providers, enhancing data infrastructure and driving a future-oriented transformation with the awareness of potential risks. This exploration delves deep into the commercial impact of AIGC revolution and the practical applications of AI in F&B, equipping you with the knowledge to brew your own unique recipe for success.
[A Peak Into Future] AIGC Revolution: The New Era of F&B Consumer Sector
Think of AI Like A Fortune 10 Leader: The Practical Framework to Future Vision

Artificial intelligence (AI) is a powerful tool that goes beyond eye-catching marketing campaigns. It drives organizational transformation, reshaping how businesses operate. As business leaders, we face challenges: bridging skills gaps, ensuring AI enhances efficiency rather than replaces it, and looking beyond short-term ROI. Remember, AI provides the flight path, but you are the pilot.

Future Creative Studio: Make Generative AI Your Creative Partner

Generative AI is spearheading a revolution, bringing a world of new possibilities to creative work.

In Laia's eyes, generative AI tools are her ultimate creative partner, capable of sparking endless inspiration. They can generate visual concepts and copy, analyze market data, and uncover the best design strategies. But Laia doesn’t just believe in this – she practices it! As a generative AI consultant, she uses AI tools to carry out advertising creativity, packaging design, product graphics for many brands such as Coca-Cola, creating works that perfectly combine art and commerce. Laia has won over 40 international awards, including the Cannes Lions International Festival of Creativity.

[Panel Discussion] Legal and Ethical Boundaries: Real-life Challenges of AI Application

AI comes with its own set of challenges, particularly in the realm of legal and ethical considerations. For instance, will an AI-driven personalized marketing campaign inadvertently perpetuate bias or exploit consumer privacy? Will AI-generated creative content arouse copyright concerns? How shall we consider proper transparency and accountability for AI-driven decisions? Experts from different walks of life will be invited for a panel discussion on these questions.

Lunch & Food Show Tour
Unlock AI Commercial Applications
[AI x Flavor R&D] 1,000 Data Analysts in Your Pocket

Forget endless tinkering and trial-and-error! AI is poised to revolutionize the world of flavor innovation, putting the combined expertise of a thousand data analysts in your pocket. Backed by 1.5 billion flavor profiles across 38 markets in the globe, Gastrograph AI is able to analyze taste profiles, ingredient combinations, and cultural trends at a pace beyond imagination to suggest flavor pairings you never thought possible and predict the next breakout hit - push the boundaries of what's considered "delicious".

[AI x Marketing] Next-Gen MarTech: 1000 People, 1000 Faces

The days of one-size-fits-all marketing are fading faster than a fleeting trend. In today's hyper-connected world, consumers demand personalized experiences that resonate with their individual needs and desires. This is where Next-Gen MarTech steps in, no longer just about demographics, but with the power of AI and big data analytics, deep dives into individual preferences, buying habits, and even emotional triggers.

[AI x Retail] AI Shopping Cart: Intelligent Retail Experience

Your shopping experience will be totally refreshed when you have an AI assistant on your shopping cart! It suggests items you regularly buy, reminding you of forgotten staples and highlighting new products based on your dietary preferences. It uses smart maps and real-time inventory data to guide you efficiently through the store, highlighting the location of your desired items. When you're ready to checkout, simply scan your items directly on the cart, eliminating the need for cashiers and speeding up the entire process. 

[AI x Livestream E-commerce] AI Digital Humans: Unlocking a New Era in Livestream E-commerce

In 2023, China's livestream e-commerce market reached a staggering 4.9 trillion yuan, marking a year-on-year growth of 35.2%. While livestream shopping has brought significant growth to brands, it often entails high costs. From setting up live studios and navigating rules and processes to training and managing hosts, substantial human and resource investments are required. Now, AI digital humans are disrupting this traditional model: AI digital humans can conduct livestreams around the clock, provide precise product recommendations, and personalize suggestions. Additionally, they are highly customizable, allowing brands to tailor their appearance and style to maintain consistent brand identity.

[Interact with AI] AI Hackathon: From Text to Image, From Audio to Video

With the democratic power of AI, hackathons no longer serve developers alone. Imagine transforming a simple text description into a breathtaking graphic design, or weaving emotions and sounds into captivating videos. The GenAI-driven text-to-image models, as well as audio and video tools, have opened the gate to this magical world, letting your storytelling abilities reach new heights.

Tech Talks (Day 2-3)
· 6.27 (Day 3)
Reimagine Food
4.2H - Silk Road Hall
Future Food Lab
Disrupt or Be Disrupted: Navigating the Food-Tech Revolution

A lot of cutting-edge food technologies are rising, from precision fermentation to vertical farming, from AI-powered recipe creation to hyper-personalized dietary analysis - these can all be game-changers that will redefine the industry. With the wave of the technological revolution upon us, food companies face the crucial question: how to navigate through these advancements? FoodLab, successfully investing in Meatable, Infinite Roots, and Formo, Europe's fast-growing food-tech companies, is poised to unveil the most promising technologies in the food industry.

Air as A New Source of Protein?

Food from CO2? Austrian biotech scaleup, Arkeon, tackles greenhouse gas emissions by converting carbon dioxide into essential protein ingredients through gas fermentation. The company produces all 20 amino acids directly from archaea microbes, carbon dioxide, and hydrogen — without agricultural inputs. This groundbreaking technology not only reduces heavy industry's environmental footprint via onsite carbon capture and utilization, but also promises a sustainable and cost-effective approach to food production.

Protein "Under Ground": Mycelium Fermentation

Have you ever wondered if there could be a protein derived from mushroom roots (mycelium) underground with a natural "meat-like" structure and eco-friendly? With fermentation techniques, biotech company Infinite Roots creates mycelium protein that rivals animal protein in terms of nutrition, flavor, and texture. It uses minimal land, and water, producing 110x faster than traditional agriculture, cutting carbon footprint.

Big Data + AI: Decipher the "Code" of Future Food Consumption Trends

A decade ago, did you ever imagine that today sugar-free beverages would become the new favorite? Did you consider the possibility that snacks high in oil and sugar would be facing competition from functional snacks? Consumer demands are evolving at an increasingly rapid pace, and having foresight is the key to gaining a competitive edge. With big data and AI, Givaudan utilizes the Customer Foresight platform to decipher the "code" of change, foresee industry opportunities in the future, and tailor forward-looking development strategies for businesses.

[Panel Discussion] From Lab to Table: Turning Food Tech to Popular Products

Imagine you are savouring a piece of delicious, nutritious meat, but it has come from a laboratory "petri dish". Food tech is transforming unattainable science fiction concepts into table fare. How do we realise the commercial potential of new technologies and take them from the lab to the table of millions of families?

Lunch & Food Show Tour
Business Sustainability: The Cost-Experience Balance
From Energy Saving to Green Packaging, "Brew" A Green Value Chain with AB Inbev

As the largest beer brewer in Asia, how does AB InBev brew a sustainable future? AB InBev utilizes innovative energy-saving technologies to reduce water usage in beer brewing to one-third of the industry average. But that's not all! The greatness of a company lies not only in excelling itself but also in emphasizing "value co-creation". AB InBev assists suppliers in establishing carbon emission benchmarks, spreading the concept of sustainable development across every production stage.

Photocatalytic Degradation: A Revolutionary Technology Tackling Plastic Wastes

Plastic is widely used in food industry: plastic bags, beverage bottles, packaging boxes, cling film...What's troubling is that plastic is difficult to degrade, leading to an increasingly severe problem of "white pollution." Now, with the revolutionary technology of "photodegradation degradation," there's no need for high-temperature and high-pressure conditions, nor for sorting and cleaning. Discarded plastic can easily degrade, while also producing byproducts for manufacturing new plastics. In Hainan, this technology is transitioning from the laboratory to comprehensive industrialization.

Seaweed as An Alluring Plastic Alternative for Packaging

Unlike biomass materials from land, seaweed can be easily grown on a small scale and harvested quickly. Notpla has developed edible, biodegradable packaging derived from seaweed, which can be used as a direct replacement for common plastic cups and small sauce packets, or can be made into an outer coating of film or cardboard for a variety of food packaging.

Accelerator for Sustainable Transformation: Cross-Border Innovation with Microsoft AI

From strategic planning to practical execution, Microsoft leverages AI for cross-industry innovation in sustainable development, aiding diverse sectors in overcoming challenges associated with sustainable practices. With the assistance of AI, businesses will find tasks such as understanding ESG principles, drafting ESG reports, and conducting carbon emission calculations to be significantly more efficient.

[Panel Discussion] Technology-Driven Sustainable Business Model

Technology will surely provide a solution to environmental problems such as carbon emissions and plastic pollution. What are the challenges to sustainability in business practice? What solutions does technology bring? Taking a look around the world, what advanced sustainable business models are worth learning from?