Consumers are paying more attention to the ingredients list! What kind of strategic awareness do brands need in terms of ingredients to make better products? What new demands are consumers making on ingredients in 2022?

In recent years, "involution" has become a social buzzword that is deeply rooted in people's minds. Consumers are turning to food and beverages as an outlet to relieve the stress and anxiety. Science has proven that some probiotics can help us manage anxiety and stress. Will they help us unload the excessive stress?

With the gradual expansion of the probiotic industry, there are more and more benefits being gradually explored. Stress management, immune health, metabolic health... What kind of effects are most suitable for the Chinese market? What kind of strains can do more?

In 2020, 149 cities at the prefecture level and above had more than 14 percent of the population aged 65 or above, China Business News reported. When the aging is threatening, how to do the product innovation of the seniors  market? What are the requirements and features that are going to be popular?

Functional foods have always been suspected of being an "stupid tax" in the eyes of consumers. How to do products from the perspective of evidence-based medicine? What kind of technology is needed to support the visible effects?

Do not know what ingredients to use for products? How many different ingredients are there for the same effect? What's new about the "old" ingredients you've used for a long time? AI can tell you all these questions!

The additives became the target of criticism, and the zero additive products won the limelight for a while. What is zero addition? What is the difference with clean label? Will the future be the home of zero additions?