Year 2021 saw lemon prevail tea drinks. At certain points of time lemon-based drinks fueled 400% growth by sold units and revenue. Lemon Republic, Ningji Tea, LINLEE ... challenger start-ups swiftly seized the opportunity and rode the waves of consumers craving for a new category. With some giants joining the game—Coca-Cola, Nongfu Spring, Xiang Piao Piao—the "second growth curve" is taking shape.

Grabbing a trend is grabbing an opportunity of building a new business. What is the next big thing? What could be the next "lemon" for the food and beverages sector?

CAT FOUR COFFEE positioned itself as Yunnan local coffee, then become the first brewing coffee brand in the TikTok E-commerce platform. KaiCha, with its experience as a digital products distributor, decided to launch its first unsweetened tea drink fully offline. Now it ranks 8th in the market share of China's unsweetened tea.

What are the learnings from their success gained through alternative approaches? How to find the market zero as efficiently as they did?

How can a challenger brand wedge into a market that is walled by giants? Opportunities perhaps lie in the spots that are neglected by the latter.

Shiyue Daotian, meaning October rice, is a staple food producer that made over RMB 4.5 billion revenue and went listed on the Hong Kong Stock Exchange in 2023. It has successfully transformed the old rice business with clear focus on e-commerce and new-retail supermarkets and by tapping into Internet thinking and digital technology.

In the age of discounting, relying solely on brand recognition to succeed is becoming increasingly challenging. However, Wonder Group considers details as methods, meticulously controlling store experiences, visual design, and product development. Successively, they have incubated multiple popular brands such as the cheesecake shop "KUMO KUMO," the Swiss roll specialty store "Roll'ING," and the coconut chicken restaurant "23 Degrees Not Too Cold." 

How does Wonder Group use cost-effectiveness to combat market cycles and establish a replicable brand methodology?

What kinds of businesses are global entrepreneurs running now? How do their products influence themarket? FBlF invites global entrepreneurs to show their impressive cases.

The realization of most ideas often depends on the support provided by investors behind the scenes.

What are the potential "good ideas" that investors are looking for? How can investors support the growth of incubated projects in different global market contexts? 

Starting a business requires a good idea, a coordinated team, a tight plan and enough start-up capital. What's more, it requires optimism and an indomitable heart to face the possibility of failure.

Challenge has no border. Global entrepreneurs came together to talk about their startup stories.

When investors regain calmness, the hype around new consumption subsides and startups move back to the fundamentals of business. What are the fundamentals of business? Make products that consumers need, build solid and robust supply chains, grow, and improve distribution networks, and stay motivated and self-reliant. 

New Consumer is "asset-light + heavy operation"? However, as competition intensifies and products from OEMs become increasingly homogenous, building one's own factories and strategically enhancing the backend has emerged as an effective way to disrupt the status quo.

Follow those who integrate production, supply, and sales. Even if the cost is huge, why supply chain "must be done"?

E-commerce, streaming, supermarket, oversea market... Behind the rise of every new brand, there is always an channel it specializes in. However, with increasing traffic costs, fierce competition and slowing growth, new consumer brands cannot survive on a single sales channel.

As the dividend from individual channels fades, how can new consumer brands, forced to step out of their 'comfort zones', make holistic considerations?

Man proposes, God disposes. Finding the product that is "meant" to rock is the first step of creating "the next big thing." 

Founded less than two years,  Yikeda™ has become the TOP1 in the tomato category on Tmall with 40+% repurchase rate and 60+% market share for cherry tomatoes. Relying on intelligent agricultural production system and the establishment of stringent fruit grading standards, Yikeda™ has successfully branded argricultural products and redefined the tomato category.

A resilient organization is able to swiftly and agilely pivot amid uncertainties and risks, helping businesses survive cycles.

Are you confused and lost from time to time when acting as a parent of a business for the first time? Join us and clear your doubts through talks with senior managers.

Can't make sales without generating traffic? Can't survive without offering steep discounts? Wang Yumeng and Chabiubiu's "troubleshooting" experiences, with a combined total of over 160,000 views, have struck a chord with new consumer entrepreneurs. 

Why did she choose to speak out? What is the original leaf tea brand Chabiubiu still committed to, six months after its explosive popularity?

Someone doubts: new consumption does not work anymore in this era? Not at all!

What have those entrepreneurs done right to rise from the bottom and live through risks? Let’s hear their stories.