The moves made by the giants may give some clues about market trends in the future. How do they identify or incubate "growth stocks"?

In the face of performance growth, channel is undoubtedly a strong correlation variable. From offline to online, and then to the omni-channel layout, every change in the channel end has led to changes in the snack food industry. In 2023, China's offline channels accounted for more than 85% of the share of leisure food circulation, in the face of more and more like "going out" of the consumer groups, offline channel is now recovering! In the surging snack market, how can brands make high growth sustainable? Fully embrace the offline channel or the key!

Exquisite display in cabinets, collaborations with luxury brands, delicate festival gift boxes, exquisite store decorations … Godiva, taking products and customer experience to an extreme level, becomes a sweet chocolate "whirlpool", quadrupling its revenue in 13 years in the Japanese chocolate market, which is intensely competitive.

As Godiva's largest market, Godiva heavily invests in Japan by shortening its product cycle, launching new "Chef's Selection" every month, and opening chocolate-based bakeries and cafés... How has Godiva defined premium chocolate and turned itself into a luxury brand? Let’s take a closer look the "bitter" chocolate market and the wisdom of Godiva in breaking through the encirclement.

(Source: LinkedIn@Godiva Chocolatier)

It is quite "bitter" for brands to sale the sweets. Besides health, what else can brands use to impress consumers? Adjusting the hardness, adding functions, changing the shape, and gaining insights into the needs ......Kanro proves with its strength that as long as it understands the consumers well enough, dares enough, and creative enough, the candy can absolutely capture the hearts of consumers of all ages!

The konjac is going viral! The konjac products of YanJin Food sales up 163% YoY in H1 2023. The first slice of konjac vegetarian tripe on the market with the ultimate taste and innovative flavors to make consumers from excited and "addictive". Let's see how YanJin Food can use konjac to pry the hundred-billion-level snack market.

Consumers of health, taste and texture of the ultimate pursuit of konjac, so that the dormant 3000 years of konjac has finally been "tapped" out more potential. This colourless and tasteless agricultural products, has become the brightest presence in the snack market.  Let's explore konjac in the future of the infinite possibilities!

When it comes to plums, the LiuLiu Orchard Group must already appeared in everyone's mind. With a small plum, Slippery LiuLiu Orchard Group has opened up a big market: with 2 billion pills sold a year, green plums have taken over the minds of consumers.

However, the market needs innovation, so the LiuLiu Orchard Group has successively launched plums without kernel, plum jelly, plum cake, with plum as the core of the product matrix is becoming richer and richer. In today's snack market, how many more possibilities are there for the 3,000-year-old green plum?

Still think grains as a breakfast food? It has broken down the shackles of breakfast and penetrated more dining scenarios as indicated by 11.4% CAGR from 2017 to 2022.

Keto friendly, gluten-free, nuts-free, granola … Grains meet all of your needs all day long. Boasting of a thousand-trillion-scale market globally, grains—from cereal, energy bars, to outdoor snacks—have infinite potential in the domestic market.

You are missing out on trends if you have not tried an afternoon tea set that features nuts, grains, fruits and vegetables. These healthy food combos are never overwhelming to young consumers who want to tick all the boxes.

Consumer loyalty is shrinking. New products keep emerging and brands are caught in chaotic fights, trying hard to be remembered. In the fight for survival, no two species can occupy the same ecological niche, while in the business realm, brands have to pare down and focus on the core category to win consumers’ mind.

Let’s then have a chat about the "pruners" and "magnifiers" for brands’ deployment strategies.

In the face of the ever-changing snack market and the new generation with an attitude, brands need to get closer to young consumers in a more vibrant, relaxed and approachable way. New scene expansion, localized innovation, digitization ... Let's see how Pepsi iterates and upgrades time and again, leads the wave of the new generation with innovative thinking, and continues to promote the two-way value growth of brand power and business!

The palate is thrilled by tens of thousands of taste varieties. Salt and vinegar, onion, sour cream … Weird as they are, aren’t they undeniably cute?

Bagels are A-list celebs of bakery, and we just found a rock star of bagels.

Thanks to improved yeast technology, Better Bagel has transformed bagels, featuring 250% more protein and 90% fewer carbs. Net carb content is equivalent to that of two banana slices. With its laser focus on alternative food and robust technology, Better Bagel registered 800% growth from 2021 to 2022 and USD 17 billion valuation. We are as curious as you are—how great their technology is?

(Source: Better Brand)

Preloved items brought in by customers have become a part of the store, thanks to the "things for bread" campaign by DRUNK BAKER. Cycle & Cycle turns artisan bread into "homemade dishes" by incorporating local ingredients, like mei gan cai (a preserved vegetable) and water chestnut. The stools that are placed by The Sense on the roadside blur the boundaries of malls and stores. In addition to the "real competence" in product innovation, those brands effuse hospitality and care. A new business model is being warmly incubated. 

Which side is more important when consumers pay more attention to emotion value, dreams and purposes, or business and scale? Neighborhood bakeries try to tackle both in one go.

What beats a bakery may not be another bakery. Aldi has a different business logic as a neighborhood market that has become a professional master baker. The bakery sector is never short of new products. What values have been proposed by Aldi amid waves of viral bakery products?

Bagels → spicy bagels → spicy hotpot bacon bagels

Ciabatta → ciabatta with meat → ciabatta with mei gan cai (a preserved vegetable) and meat

In this session, cool and happy brands and bakeries are invited to co-create with us to show the "soft power" of bread.