National products, is a "ten years to sharpen a sword" business. In response to more and more young consumers taking care of their health, new national products have gained attention, but also have more stringent requirements. What can we do to reshape and return to the category's proper value? Investment in both supply chain and R&D is essential. It is from the perspective of the not-so-storyteller Natural Food that the story of building a new national product brand will be told.

Corporate strategies of snack food companies are re-assessed in the perspective of channels.

The wind of nostalgia blows, allowing snacks to break the shackles of the era. When nostalgic snacks come back again, besides emotion, keeping feeling of freshness is also very important.

The frozen confections market has seemingly never cooled.

Culture and creative ice-creams, like Yuanmingyuan, West Lake, Doraemon, and Ultraman, are now leading the new trend of "playful food". What's behind the endless creativity? 

There is always something new in consumer snacking trends, but innovation is a lasting theme. It is key, therefore, to align snack innovation with industry outlook.

Local specialties are turning into popular snacks, and Roasted Milk is one of them. Creativity is bursting from the traditional specialities of Inner Mongolia. What inspirations has yet to be explored in the market of local speciality snacks?

Have you ever tasted corn and guava flavoured chocolate? Candied umbu, guavas, warm spices, candied orange peel, cinnamon rice... The inspirations of this master chocolatier never runs out.

Increasingly occupied by the concept of Yang Sheng (life nourishment), modern consumers have mixed feelings for baked foods. Where is the point of balance between good taste and healthiness? How to develop products that satisfy cravings without causing a guilty feeling?

It has been harder and harder to please consumers since snacks came into omni-channel competition. But one thing is crystal clear -- consumers are paying more attention to the nutritional, functional and health attributes of snacks under the mega health trend. With boundary of snacks expanding and target consumer groups growing, what would be the game changer for brands? Health, health, still health.

1. Why can AI become a "Super Employee"? What is the underlying logic?

2. Introduction and current status of mainstream tools ChatGPT, SD, and Midjourney

3. Transforming cognition: Designing workflows for human-computer collaboration

1. Introduction to the complete design process

2. Dissecting the design phases in which AI can intervene

3. Parent-child restaurant case study (including questioning ChatGPT with whole process, showing the final concept story and visual composition guidelines, shwoing design results)

4. Summary of the process and sentences for asking questions

Case Study 2: Reinventing the process, AI enabled snacks from definition to shelves

1. Introduction to the product process;

2. Unbundling work and refining tasks;

3. How to embed GPT, MJ into workflow;

4. Product phase;

5. Design phase