Agenda
Category:
All
Plenary Session
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Ingredient
Channel & Supply Chain
Pack Talks
Marketing Talks
Food & Money
SONO Food Leaders Summit
Foodtalks
Date:
All
06.15
 (Day 2)
06.16
 (Day 3)
Snack & Baking
· 6.15 (Day 2)
Make Snack Delicious And Fun
Direction
09:00
Address from Chair
09:05
Hi SNACK!
09:35
[Dialogue] Build Brands Long, Refresh Experience Often

It is hard to build a long-lasting brand, but some have made it. Brand building and user experience, among all efforts, matter most.

10:35
Break Time

The New Products You Should Never Miss

10:50
[Panel Discussion] Sweet Business of Candy Makers

What makes candy a sweet business when it is getting harder to please consumers’ tastes and adapt to complex market?

11:40
From Medicine to Consumer Health | Change is Happening
12:10
Lunch & Food Show Tour
Snack & Baking
· 6.15 (Day 2)
Make Snack Delicious And Fun
Stores
14:00
The Omni-channel Strategy of Snack Food Companies

Corporate strategies of snack food companies are re-assessed in the perspective of channels.

14:30
The Omni-channel Instructions for Snack Companies
15:00
From Hundreds to Thousands, why is It So Hard to Take Regional Bakery Stores National?

The DNA of bakery industry is ridden with molecules called “complexity.” What does it take for bakery brands to hit ten-thousand stores?

15:30
The Hubbub around Physical Snack Food Stores
16:00
Roasted Snacks Freedom—Seeds and Beyond

The secret behind the booming business of roasted snack food stores is not just seeds.

16:30
Break Time
16:45
Wrap-up
Snack & Baking
· 6.16 (Day 3)
Make Snack Delicious And Fun
Ingredients and Products
09:00
Address from Chair
09:05
Tracking Snack Innovation

There is always something new in consumer snacking trends, but innovation is a lasting theme. It is key, therefore, to align snack innovation with industry outlook.

09:35
The Science of Dietary Approach to Life Nourishment

When savvy young consumers start to yangsheng, self-cultivation practices aimed at enhancing health and longevity, the Chinese dietary approach to "life nourishment" wins a broader consumer base and is expected of higher product standards. Selling concept is already water under the bridge to health-nourishing food brands.

10:05
Tasting Time: This is Not a Market, But Shelves
10:50
The Myth and Reality of Super Foods

Will super foods bring super growth?

11:20
“Big” Health, “Big” Growth

It has been harder and harder to please consumers since snacks came into omni-channel competition. But one thing is crystal clear -- consumers are paying more attention to the nutritional, functional and health attributes of snacks under the mega health trend. With boundary of snacks expanding and target consumer groups growing, what would be the game changer for brands? Health, health, still health.

11:50
Lunch & Food Show Tour
14:00
Snacks for Adults Need to Be Fun, Too

To buy or not to buy? When price is not the any determinant anymore, winning the hearts of consumers becomes increasing important. From the sound of the crunch of potato chips, beautifully designed creative ice pops, to super engaging candy toys, it seems that the fun element matters no less in snacks for adults.

14:30
[Panel Discussion] The Boiling Market of Frozen Confections

The frozen confections market has seemingly never cooled.

15:15
Interactive Tasting Kraft Lunchables: Create An Imaginative World with Crackers!

Tasty towers, sweet rockets, crunchy cats … imagine and build your own “cracker wonderland” with crackers. Here we build with crackers and eat building bricks!

 

零食

16:00
Closing