It is hard to build a long-lasting brand, but some have made it. Brand building and user experience, among all efforts, matter most.
The New Products You Should Never Miss
What makes candy a sweet business when it is getting harder to please consumers’ tastes and adapt to complex market?
Corporate strategies of snack food companies are re-assessed in the perspective of channels.
The DNA of bakery industry is ridden with molecules called “complexity.” What does it take for bakery brands to hit ten-thousand stores?
The secret behind the booming business of roasted snack food stores is not just seeds.
There is always something new in consumer snacking trends, but innovation is a lasting theme. It is key, therefore, to align snack innovation with industry outlook.
When savvy young consumers start to yangsheng, self-cultivation practices aimed at enhancing health and longevity, the Chinese dietary approach to "life nourishment" wins a broader consumer base and is expected of higher product standards. Selling concept is already water under the bridge to health-nourishing food brands.
Will super foods bring super growth?
It has been harder and harder to please consumers since snacks came into omni-channel competition. But one thing is crystal clear -- consumers are paying more attention to the nutritional, functional and health attributes of snacks under the mega health trend. With boundary of snacks expanding and target consumer groups growing, what would be the game changer for brands? Health, health, still health.
To buy or not to buy? When price is not the any determinant anymore, winning the hearts of consumers becomes increasing important. From the sound of the crunch of potato chips, beautifully designed creative ice pops, to super engaging candy toys, it seems that the fun element matters no less in snacks for adults.
The frozen confections market has seemingly never cooled.
Tasty towers, sweet rockets, crunchy cats … imagine and build your own “cracker wonderland” with crackers. Here we build with crackers and eat building bricks!
