Agenda
Category:
All
Plenary Session
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Ingredient
Channel & Supply Chain
Pack Talks
Marketing Talks
Food & Money
SONO Food Leaders Summit
Foodtalks
Date:
All
06.15
 (Day 2)
06.16
 (Day 3)
YoungCohol
· 6.15 (Day 2)
Keep Alcohol Engaging
Strategy & New Trend
09:00
Address from Chair
09:05
Spirits and Economy Reflected by Secondary Market

Spirits possess multiple attributes in China – consumption, investment, culture, etc. To understand consumer purchases of spirits as consumer goods is to some extent restrictive. A perspective from the secondary market allows us to see more.

09:35
[Panel Discussion] Integration of Channels: Offline Retail is King

But is the offline still the same with bars, convenience stores, O2O…?

10:20
[Interactive Tasting] Flavor: A Universal Language

How to allow consumers from different cultural backgrounds to appreciate the inner qualities of spirits by leveraging flavors?

11:15
[Workshop] Design: The First Glimpse of the Culture of Spirits

What is the role of design to convey stories behind spirits to consumers at the first sight?

12:00
Lunch & Food Show Tour
14:00
[Interactive Tasting] Sake: The Fence Does Not Stop Scents of Flowers in the Garden

As a traditional alcoholic drink in Japan, how does sake manage to rejuvenate in other parts of the world?

15:00
Tea Break & Food Show Tour
16:00
[Interactive Tasting] Stories of Wine Producing Regions: Notes of the Land

To understand the land by its wine.

17:00
Wrap-up
YoungCohol
· 6.16 (Day 3)
Keep Alcohol Engaging
New Youth Drinking
09:00
Address from Chair
09:05
[Panel Discussion] Youth Insights: Stepping into 30s, Is Moutai on the Table of the 1990s Gen?

Modern Youth: Early Maturity on One Side and Delayed on Another

09:45
[Panel Discussion] Sheconomy in Spirits: From She Power to Sheconomy

What do female consumers think differently about alcohol consumption?

10:30
Tea Break & Food Show Tour
11:15
[Panel Discussion] Party Time: A Chance of Revival at Social Events

How to be the Coca-Cola in alcoholic beverages that accompany consumers at every unforgettable gathering?

12:00
Lunch Break & Food Show Tour
14:00
Responsible Drinking: Relativity of Health

When rational drinking is compounded with post-pandemic stronger health awareness, what kind of consumers that spirits companies are dealing with exactly?

14:30
Product Upgrade [Panel Discussion] Beers: Saturated or Unsaturated? Quality Matters
15:15
[Brand Innovation] Spirits + Flavors: Collect Life Stories

Lars, previously the head chef of Michelin 3-star restaurant Noma, is the master mind behind the self-described flavor company. Through the vehicle of spirits, new definitions are created around flavors to tell individuals’ life stories.

16:00
Closing