Agenda
Category:
All
Plenary Session
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Ingredient
Channel & Supply Chain
Pack Talks
Marketing Talks
Food & Money
SONO Food Leaders Summit
Foodtalks
Date:
All
06.15
 (Day 2)
06.16
 (Day 3)
Drink Talks
· 6.15 (Day 2)
Wow, Drink It Up!
Trend and Strategy
09:00
Address from Chair
09:05
"New" Consumers: Do Drinks Only Get Business from Young Consumers?

As demographic structure continues to evolve, what kind of drinks can stay with consumers for a lifetime?

09:35
ESG of Bottling: Making Drinks for the Next Generation

From making the next-gen drinks to making drinks for the next gen.

10:05
A New Carbonated Scenario: A New Attempt by PepsiCo

As sparkling drinks grow fast, vending machines for sparkling drinks offer a more sustainable option for both brands and consumers—fit for new scenarios, personalized experience, and less plastic...

10:45
Tea Break & Food Show Tour
11:30
Comeback of Channels: Small and Steady Moves

There is no shortcut in building channels as the lifeline of beverage companies.

12:00
Win on Details: The Last 1% Matters

All the beverage products that have survived the fast-iterating market have been refined time and time again throughout product development. The last 1% of coming face to face with consumers is particularly important. From frosted packaging for hot drinks, capacity tailored to channels, to localized development...It takes both meticulousness and agility.

12:30
Lunch & Food Show Tour
Drink Talks
· 6.15 (Day 2)
Wow, Drink It Up!
Product Innovation
14:00
[Panel Discussion] Functionality as A Plus: Heavy R&D Behind Mild Yangsheng

What hardcore technologies shall be used to please mild-yangsheng consumers?

14:30
Super Fruits: The Next Growth Driver for Juices?

Bain statistics show that juices inject great momentum to beverage market: in the first three quarters of 2022, both sales volume and average price of juices in China went up, with revenue hitting over 20% growth against a downturn market. As super fruits gain popularity this year, what more to expect from juices?

15:00
Tea Break & Food Show Tour
16:00
Trace the Origin: From Coconut Trees to Table

Thick coconut milk, coconut milk latte, coconut water...More and more coconut-based products have penetrated everyday scenarios. What are good coconut drinks from?

16:30
Sensorial Technology: If by Smell You Were Deceived

If by smell you were deceived,

Don’t be dismal, don’t be wild!

In healthy drinks, sugar can be less.

Merry days will come, believe.

—Written by Stress, Drinks R&D

17:00
Wrap-up
Drink Talks
· 6.16 (Day 3)
Wow, Drink It Up!
Coffee and Tea
09:00
Address from Chair
09:05
More than A Cup of Coffee

Resident baristas put distinct flavors within everyone’s reach.

09:35
Cutting-edge Technology: Molecular Coffee

Coffee that is made without coffee beans.

10:05
Tea Break & Food Show Tour
10:50
Special Ideas behind Special Blends

Lemon slices in cups, rosemary stems decorating mugs—every detail of a cup of special blend coffee enriches sensorial experience. This is why special blends mean more than “good tastes”.

11:20
[Panel Discussion] Yunnan Coffee: Back to Where the Wind Comes From

Coffee brands such as Starbucks, Nestlé, Manner, etc., have launched coffee products based on Yunnan beans one after another. All of a sudden, Yunnan becomes a strategic position for coffee brands. Why not go back to where the wind comes from and see what is going on about Yunnan coffee?

12:00
Lunch & Food Show Tour
14:00
Crack Homogeneity: The Special Talent of New Tea

Consumers start to pay more attention to brand culture and product customization when market is flooded with new tea. What new tea brands should do to highlight brand differentiation and exhibit their special talents in such circumstances?

14:30
New-style Tea House: The Third Space of Chinese Tea
15:00
[Panel Discussion] New Retail for Tea: From Products to Channels

What are the new models for the traditional tea industry?

-    Product differentiation and upgrading

-    Channels: User cases underpinned by experience

15:40
Closing