As demographic structure continues to evolve, what kind of drinks can stay with consumers for a lifetime?

From making the next-gen drinks to making drinks for the next gen.

As sparkling drinks grow fast, vending machines for sparkling drinks offer a more sustainable option for both brands and consumers—fit for new scenarios, personalized experience, and less plastic...

There is no shortcut in building channels as the lifeline of beverage companies.

All the beverage products that have survived the fast-iterating market have been refined time and time again throughout product development. The last 1% of coming face to face with consumers is particularly important. From frosted packaging for hot drinks, capacity tailored to channels, to localized development...It takes both meticulousness and agility.

What hardcore technologies shall be used to please mild-yangsheng consumers?

Bain statistics show that juices inject great momentum to beverage market: in the first three quarters of 2022, both sales volume and average price of juices in China went up, with revenue hitting over 20% growth against a downturn market. As super fruits gain popularity this year, what more to expect from juices?

Thick coconut milk, coconut milk latte, coconut water...More and more coconut-based products have penetrated everyday scenarios. What are good coconut drinks from?

If by smell you were deceived,

Don’t be dismal, don’t be wild!

In healthy drinks, sugar can be less.

Merry days will come, believe.

—Written by Stress, Drinks R&D

Resident baristas put distinct flavors within everyone’s reach.

Coffee that is made without coffee beans.

Lemon slices in cups, rosemary stems decorating mugs—every detail of a cup of special blend coffee enriches sensorial experience. This is why special blends mean more than “good tastes”.

Coffee brands such as Starbucks, Nestlé, Manner, etc., have launched coffee products based on Yunnan beans one after another. All of a sudden, Yunnan becomes a strategic position for coffee brands. Why not go back to where the wind comes from and see what is going on about Yunnan coffee?

Consumers start to pay more attention to brand culture and product customization when market is flooded with new tea. What new tea brands should do to highlight brand differentiation and exhibit their special talents in such circumstances?

What are the new models for the traditional tea industry?

-    Product differentiation and upgrading

-    Channels: User cases underpinned by experience