As counties gain weight in societal and economic development, they are also becoming a cornerstone in consumption.
From the rise of outdoor sports, agender movement, to local cultural symbols represented by Ding Zhen and Lu Xian Ren, let us walk you into the realm of our new generations.
The context of access to international market has changed dramatically from export trade to building a global brand. What are the opportunities and challenges in taking a brand overseas? How to plan the route?
As Gen Z step into workplace and have more to spend, their passion for food and beverages is unleashed further. This generation is willing to embrace new products and brands, as well as pay for tastes from childhood memories. At the same time, however, they have the countermeasures to cope with fascinating marketing tricks.
Marketing to Gen Z: How to Engage? How can brands get seen, liked, and picked by Gen Z shoppers among endless options? We have Bilibili, content creators, and brands with to explore effective connection with Gen Z and to cut ineffective marketing creativity.
Connect closer with consumers through face-to-face, intermediary-free communication.
Which sense and medium are left when hands, feet, and eyes are occupied? Ears and sounds.
The average listening time per user on Chinese podcasts hit 4.1 hours in 2022, with monthly income at RMB 14,808. Sound media possesses high potential as it features immersive listening and high user value. How can brands make themselves be heard?
Coca-Cola launched global innovation platform Coca-Cola Creations in February 2022. Consumers can wall into Starlight, experience “Concert on a Coca-Cola” with Ava Max via AR, access the world of Byte Island created in Fornite with Pixel by scanning the QR code on bottle, and indulge in the final chapter of Bleach with Soul Blast.
Food for thought: how should brands build internal culture and value propositions, solidify its identity, and innovate communications by tapping into new technologies and ideas?
Metaverse under microscope: development history, fundamental technologies, ecosystem, applications, and outlook.
What will be replaced? Where are higher performance and efficiency expected? How innovation can be stimulated?
Digital tools are like the ISTJ personality in MBTI personality test, which are focused, organized, and accurate. They complete each task with meticulousness. It is an easy job to measure and improve customer experience with their help.