How to see through haze and implement sustainable packaging strategies that are practical to brands amid all the hype around Carbon Neutral and Sustainability?

How to engage consumers deeply in co-creation and communication around sustainability by taking packaging design as the vehicle and make sustainability an opportunity for brand transformation?

There is a lot to learn from the complaints about paper pipes. Why do some plastic replacement initiatives seem to begin the work from the wrong end? What makes a qualified plastic replacement product, taking all into consideration—production, transportation, recycling, cost, carbon emission, and customer experience?

From negligible labels starts the first step of packaging recycling.

There is never enough time, resource, and experience when the world is changing ever faster. How to break the dilemma with creativity and different perspectives?

Four quality images can be generated per minute by AI on Midjourney, a design software. Plug AI, an AI-powered packaging assessment tool developed in Japan, can even forecast how popular a packaging design will be. How powerful are generative AI exactly?

Come to try it live!

Your AI-powered design extension is ready! How has AI been used as an add-on by geniuses to make work better and faster?

When everyone seems to be able to create like an artist with AI's assistance, will this change the game in design? What would be the best balance to strike with AI for brands and designers?

Does packaging have more untapped potential as the first touchpoint with a brand? How to connect emotionally with consumers by using packaging smartly as a touchpoint?

How does design thinking navigate consumers to the ultimate experience? You will need this roadmap.

How do you get rid of the traditional role of packaged products and enhance the emotional value the brand can provide by penetrating into a more in-depth emotional connection with people through design?

To see is to crave. I want to try it now!

More consumers read ingredient lists amid stronger health awareness. It makes brands to scratch their heads to demonstrate ingredient advantages through a small label. How to make product information easy to read, understand, and recognize through good label design? 

Working on the intangible means to imagine beyond a traditional framework, while working on the tangible is to make happen with practical solutions.

When Chinese food brands start to go to overseas markets, what should the design work of Chinese brands deliver to support a stronger national confidence and performance in the global arena?

It is never innovation for innovation’s sake. How to measure the real value of innovation?

When a brand completely redefines itself every two years, how can it expect to be a centurial brand like Coca-Cola?